Digital Marketing Manager


LexCheck West (San Francisco, CA)

 

Sales & Business Development | San Francisco or New York City, USA

 

Our agreement with employees

LexCheck is committed to building trust and making the world more agree-able for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At LexCheck, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better. And for that, you’ll be loved by us, our customers, and the world in which we live.


The Team

Our Marketing team creates world-class content and data-driven marketing solutions that communicate the value of LexCheck’s AI Contract Negotiation Platform to reach more customers and help them understand the potential impact LexCheck can have on their business. We design creative for a new business campaign. Build worldwide digital experiences that touch millions. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of LexCheck and plays a key, high-impact role in how we tell our story.

This Position

LexCheck is looking for a driven, data- and results-oriented Manager Demand Marketing to join our Marketing team. This role works closely with the marketing team to drive demand and generate pipeline for specific Sales segments - from planning and execution of campaigns and programs, to analyzing results and measuring impact.
The ideal candidate has experience marketing B2B SaaS software and a strong background in campaign development and execution that supports pipeline generation. A primary function of this role is to drive and execute demand programs that ultimately result in pipeline generation.

This position is an Individual Contributor and reports to the VP of Sales and Marketing

Responsibilities

  • Manage integrated marketing programs including webinars, content releases, events, channel marketing, and field marketing activities
  • Make recommendations and continuously refine the marketing mix to drive the best results (including display, events, social, email, webinars, content syndication, direct response online, etc.)
  • Work with database and digital marketing teams to optimize and manage digital channels
  • Partner with product and content marketing teams to improve messaging and identify new content for campaigns
  • Closely collaborate with the Sales Development organization to optimize how we target accounts and buying teams, ensure efficient lead follow up, and provide the right level of enablement
  • Monitor and communicate programs, and adjust as needed to address pipeline gaps and optimize performance


Basic Qualifications

  • 4-6+ years experience managing demand and customer engagement programs for technology or software companies with a track record of successful results.
  • Strong understanding and experience with multiple demand channels, including digital, paid social, field, and email marketing to drive pipeline
  • Excellence in building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organizations
  • Bachelor’s degree in Business or Marketing


Preferred Qualifications

  • Metric-driven mindset focused on setting and measuring KPIs
  • Excellent project management skills and ability to work cross-departmentally
  • Creative, collaborative, and resourceful
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • Familiarity with HubSpot, Eloqua, Outreach, ABM Platforms, and other marketing technologies
  • Excellent written, verbal, and visual presentation skills


About Us

LexCheck is committed to building a diverse team of talented individuals who bring different perspectives to the discussion and who feel a sense of inclusion and belonging when they join our team. Individuals seeking employment at LexCheck are considered without regards to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.

Interested in applying?